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Migrações de sites: SEO Mythbusting - Divulgando Buscadores noticias e artigos

Migrações de sites: SEO Mythbusting



No quarto incidente da 2ª temporada de SEO Mythbusting, Martin Splitt (Developer Advocate, Google) e Glenn Gabe (Consultor de marketing do dedo, G-Squared Interactive) discutem as perguntas e mitos mais comuns de SEO em torno de mudanças de sites, transmigração de URL, alterações de nomes de domínio, e mais!

Tópicos específicos com selo de data / hora discutidos neste incidente:
Redirecionando imagens durante uma reformulação ou transmigração do site (0:00)
Você sempre experimentará uma queda no tráfico com uma mudança de nome de domínio ou uma transmigração de site? (1:53)
Comprar um novo nome de domínio com histórico e anomalias de tráfico (2:40)
Fusão de site x mudança de site (6:24)
O que acontece no lado do Google quando uma mudança de nome de domínio é acionada? (8:12)
Por que alguém usaria a instrumento de mudança de endereço? (10:16)
Se um site muda, há uma reavaliação da qualidade do teor pelo Google? (11:15)
Você deve virar se uma transmigração de site resultar em uma grande queda no tráfico? (14:54)
Deve-se desbloquear URLs normalmente bloqueados por robots.txt durante a transmigração de um site? (17:31)
Problemas mais comuns depois que um site muda e faz as coisas passo a passo (18:16)
(19:32)

Documentação mencionada neste incidente:
Porquê redirecionar 301 imagens durante a reformulação de um site ou transmigração de CMS →
Mudanças de site (com mudanças de URL) →
Instrumento de Mudança de Endereço →
Atualização do pinguim →

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Comentários

  1. 18:37 "really really weird?" lol. Are you seriously with the mindset that we are all trying to cater to your bs ranking factors? Come on.

  2. I'm currently going through multiple website consolidations – it's a minefield and I would give yourself plenty of time when doing this.

    Would be good to have a video on websites being merged if possible please!

  3. What will happen if I 301 redirect any Penalized domain with High DA – PA to my new domain?
    Please answer me

  4. Next topic: International SEO please!

    Example:
    Our current website is geographically in AU but it's on .com TLD not .com.au or .au TLD. We are planning to create or expand in the US. So we wanted to like make the current .com TLD to US and change the TLD of the .com to .com.au or .au.

    1. What are the best practices?
    2. What will the be technical issues that will occur?
    3. Will it affect the traffic and rankings of the current AU TLD which is .com when it's being migrated to .com.au or .au?

    We are currently on the following countries below and the next country is the US.
    .com/nz/
    .com/ie/
    .com/uk/

  5. I see many quotes and Shayari websites they all write the same content on our website so why google give them ranking and why google does not penalize these websites?

  6. Dear all.
    Thank you for your videos, they are very good in clarifying the cloudy things in our heads.

    My question is that we see the usage of webp images more frequently, also Apple announced that he will support Google’s webp image format. Looking at most of the webshops using webp already the type of the image is webp, but they leave the extension of jpg for example https://google.com/image.jpg but type is webp. What could be the reason for that? Wouldn't it be better if the image would have a .webp extension or no extension at all. Is this related somehow to indexing or SEO? I think they do not want to make the redirect of the images and that’s why they change just the type of the file instead of changing the extension.

    Thank you.

  7. Nice topic. This is exactly what is wrong with our site.. We will be happy if you can throw some insight here..
    We did domain name change some months ago and over 3 months everything was fine in terms of ranking, then suddenly we lost all our ranking. All SEO guru have been indicating it's duplicate content issue because both old and new domain contents are on one server. Can you drop some light on this?

  8. Great clarification about the myth that traffic will plummet when migrating to a new site. As long as the URL structures are the same and accessibility is there for Google and your users – everything should stay the same. Thanks Martin and Glenn!

  9. If you migrate your website then check out 301 redirect a few times. Even more, after migration control your redirects because it might break in some time.

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